Mindfulness While Grocery Shopping

An important step in eating more mindfully is being mindful when buying your groceries. Avoiding impulse buying, and knowing about the food you are purchasing will go a long way towards a healthier lifestyle.

Before you shop, make a grocery list. This will help reduce impulse buying. I really like GroceryIQ–I keep the list on my iPhone, and my husband can update the list from his phone and it will sync back to mine. I actually shop at a lot of different stores–Trader Joe’s (primarily), our local grocery store, Costco, the farmer’s market, etc.–and I can keep a list for each one.

Michael Pollan has a great video speaking to the marketing strategies used by grocery stores to get you to buy the heavily processed products with higher profit margins. It is good advice to follow while shopping. Pay attention to the marketing strategies used to get you to buy certain foods–like huge displays when you walk in the door–and work to avoid them. When you do buy a product in a box or can, pay attention to what is on the ingredient list and the nutrition label. I often use Fooducate while shopping, an app that lets you scan the barcode of different foods, and gives them a letter grade based on a number of factors, including level of processing, nutrition, ingredients, etc. Perhaps I look a little strange standing in the store scanning products into my phone, but I don’t really care. It is actually kind of fun.

Don’t assume that just because it is at store like Whole Foods, or organic, or gluten-free, or has some kind of health claim on the label, that a food is automatically good for you. We can tend to think this way due to the “health halo” effect, but it can still be heavily processed and contain empty calories and lots of sugar.

Next week’s healthy habit will be about adding more fruit and vegetables to your meals and snacks, but this week try becoming more aware of how much fruit and vegetables you are currently buying and eating.

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